четверг, 28 июня 2007 г.

Kent cigarettes

cigarettes were launching in 1952 in March by the Lorillard Tobacco Company. It was long (70 mm) and expensive cigarettes in traditional for of 50th soft pack.

The brand is named after Herbert Kent, the former executive of Lorillard Tobacco Company.

was the first brand, which was positioned in "mild" category. "Lights" category didn't even exist at that time.

In 1954 smokers just began to learn about Marlboro cowboy, who preferred usual whole-flavored cigarettes and who made his "father" Philip Morris the First Tobacco Company in the world.

Thus, for those times

's marketing was very unusual and progressive. In 1960-1970 the main market for was

In 1977 BAT purchased marketing rights outside

began to lose its competitiveness when "lights" brands appeared on the market. The conflicting positioning affected the pack of the brand - white color indicated the "lightness", however with this it was a big fortress on the pack, which doesn't promote the creation of the "lights" cigarette style.

The conception has been changing thought times. Then the image of the fortress in the upper part of the pack became smaller.

The form of the pack was also changed. The right angles, which seemed very sharp to BAT merchandisers, were rounded off.

In May 2005 the company launched the new brand "Kent Mintek", which supplemented the premium "" family with three new varieties.

10 reasons to smoke cigarettes

As they say, everything has its advantages and disadvantages. It turned out that even smoking has its own advantages. But, please, don't take it as a call to smoking!

1 There were cases when smoking holds up visual impairment

2 Smoking helps to concentrate

3 Smoking is a tool for communication

4 Smoking reduces appetite

5 Nicotine has a stimulating influence on brain, improving memory and the quality of information handling

6 Smokers has a law risk of Parkinsonism (70% less than non-smokers)

7 Nicotine makes up for defects of mental work during schizophrenia

8 Nicotine is rather useful during different kinds of allergy

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