HAVANA SWEETS

ALTADIS U.S.A. ENTERS PREMIUM FLAVORED CATEGORY WITH HAVANA SWEETS

Altadis U.S.A. introduces Havana Sweets, sure to become a major player in the fast-growing premium flavored cigar category. The new cigars come in three flavors: Honey, Honey Berry and Irish Cream.

Hand-rolled at the company's La Romana facility, Havana Sweets Honey and Honey Berry flavors feature an Indonesian TBN wrapper; the Irish Cream flavor features a Candela wrapper. All three flavors include Nicaraguan binders, and Dominican and Jamaican filler.

All three flavors are made in two sizes. The 42 X 5" size is available now and packaged 25 cigars per box. The 30 X 4" size will be available in October 2005 in specialty tins containing seven cigars each.

An Altadis U.S.A. spokesperson described the cigar as "a great-tasting change of pace:perfect any time."

NEW CUSTOM DESIGNED HUMIDORS FOR MONTECRISTO PLATINUM CIGARS

Altadis U.S.A. is introducing an extremely limited edition of magnificent handmade humidors featuring exclusive artwork from Michel Delacroix.

The handsome case has a hand-lacquered wood finish, and each of the four drawers features a leather facing. There is a different Michel Delacroix painting on the lid of each drawer.

The humidor comes with 80 Montecristo Platinum cigars - 20 each from four different vintages: 1999, 2000, 2001 and 2002. All cigars measure 50 X 6". Earlier this year, Montecristo Platinum was named one of the top five cigars of 2004 by Cigar Aficionado magazine.

The humidors will be available at select retailers beginning in October.

100TH ANNIVERSARY TRINIDAD CIGARS AND HUMIDORS FOR THE FORTUNATE FEW!

To commemorate the 100th anniversary of the TTT Trinidad brand, Altadis U.S.A. is introducing an extremely limited edition of 300 custom made TTT Trinidad humidors.

Each of these elegant, handcrafted humidors comes with 100 Trinidad cigars specially created just for this occasion. The commemorative cigars, made at the company's factory in the Dominican Republic in three sizes, feature a hand-selected Nicaraguan Corojo wrapper. Each humidor contains thirty-three 54 X 4 1/2" cigars, thirty-three 54 X 5" cigars and thirty-four 54 X 6" cigars. The humidors will be available at select retailers beginning in September.

The commemorative cigars are described by an Altadis U.S.A. spokesperson as "full flavored and wonderfully aromatic." The spokesperson added, "because of the extremely limited nature of this offer, we strongly suggest that interested parties act fast!"

POKER WINNERS TAKE HOME BOXES OF ROMEO Y JULIETA CIGARS

The Texas Hold-em phenomenon has hit the cigar world. The finals of a Texas Hold-em Poker Tournament, co sponsored by Altadis U.S.A. and Aficionados, a tobacconist in Charlottesville, VA, were held Friday night, July 1st, in Charlottesville. Boxes of Romeo y Julieta cigars were awarded to the tournament and door prize winners. Some winners also received decorative Romeo y Julieta ashtrays. Altadis U.S.A provided all prizes.

"The tournament was a huge success," said Bobby Hucks of Aficionados. "Over 4,000 people showed up at the mall on Friday night. We're already signing up players for the next tournament." That tournament will begin on July 7th and will feature Players Club by Don Diego cigars.

The results of the tournament were as follows:

First Place - Mike Strutton

Second Place - Bob Seidel

Third Place - Francis McCall

Door Prize - John Edmunds

All participants received an Aficionados Tee Shirt and Romeo y Julieta cigars.