четверг, 28 июня 2007 г.

Marlboro cigarettes

Marlboro is a dynamic contemporary brand which develops constantly. It's a internationally known cigarette brand preferred by millions people all over the world.

In 1902 the English cigarettes manufacturer Philip Morris founded the company in New-York for the realization of his production. The factory was situated at the one street of , the name of which was used for the creation of Marlboro brand.

The first advertising companies presented Marlboro as cigarettes for women.

In 1924 "Philip Morris" promoted its product with the motto "Mild as May". The following companies were also aimed predominantly at women - for example, in 1926 the new version of advertising bills for Marlboro appeared. They depicted a graceful woman's hand with a cigarette. Later, the commercial appeared where children assured their parents about an excellent flavor of Marlboro cigarettes.

On the one side of the pack appeared a hot line telephone number 8 800 200 5 105; the breaking stripe became thinner, the image was removed. The pack became harder due to the thickening of the paper-board. The design was also modified. Inside the pack, people could find the insert, which informed about the basic values of the brand.

The design of the Marlboro pack, performed in red - white colors, appeals to independent strong people.

In 1964 "Philip Morris" "refreshed" the legendary cowboy, settled him in some kind of a mythic land - Marlboro Country. Gradually, the Marlboro cowboy became speechless, because his only presence made everybody recognize him and the success was guaranteed.

According Financial World, in 1992 Marlboro was at first place in the world among tobacco products. Nowadays Marlboro takes leading position as regards sales volume in the xz

Marlboro advertising companies confirm the fact that sometimes constancy, adherence to the only one successful idea is better than permanent reformations and innovations

Made of excellent

tobacco, Marlboro cigarettes will open to you the flavor of far deserted American prairies, where the strength of mind and true masculine character decide everything. Marlboro - feel the strength of mind!

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